Welcome back to my blog! Now that I've done a deep-dive into the Market Viability of the genre, I think it'd be best to understand how I'd want to market my movie. As such, we'll be looking into past examples again, to take inspiration for what the movie should look like!
Starting off, I established that I wanted it to be a Sci-Fi, Supernatural Thriller. Movies leaning more towards Supernatural elements, however, as discussed in Blog Post 6, tend to sell better, so leaning into those aspects more should be more beneficial for the movie if it were to hit markets.
In order to look into an example of a successful campaign and what should be done for it, I have once again looked into the movie IT - which had an incredible marketing and PR team that helped get it off the ground. The first example of this very clearly refined campaign can be seen in the first advertisements they ever dropped.
In this particular advertisement, two striking colors - Yellow and Red - become the first things the audience will lay their eyes on. The characters Pennywise and the child he inevitably kidnaps are ominously, barely lighted. While this helps create suspense for the film and how the characters will be brought to life, the striking colors and imagery of the raincoat and the balloon make them instantly iconic. In following campaigns, real-life viral stunts centering around the balloon as the "Symbol" for the film made marketing for the movie recognizable by a glance, constantly bombarding the public with a stream of marketing for the film to encourage them to go see it.
These viral stunts didn't stop at the red balloon, however. The studio organized other things, like a parade of clowns who cried that the movie ruined their livelihoods by making Pennywise, a clown, scary to children. A stunt that was only revealed to be fake after the Journalists looked into the 'Victim businesses' of the movie and found that none of them actually existed. What was also incredibly important for the movie's advertising, however, outside of simply being viral, was the people who helped encourage fans to watch the movie by giving it their seal of approval. Namely, Stephen King, who wrote the original source material for IT and was a well-known and highly respected individual when it comes to Horror.
So, it might be beneficial to base the movie off of a property - or at least have someone working with the production closely vouch for it's quality.
All in all - there is a lot that can be learned to make a movie a marketing sensation, and IT does them all very well. Hopefully, I can mimic tactics like these in my own movie!
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